Saturday, May 14, 2016

The Benefit Brow Event

About a month ago I got an invite from Benefit for a super-secret event where they were going to show their new brow collection. I love Benefit as a brand and I am obsessed with brows so I immediately said yes.

The event was held at the Tuschinski theatre in Amsterdam. It's one of the oldest theatres in Amsterdam and the whole atmosphere is so special there. I have been there before once when I got pre-premiere tickets to see Remember Me. I was basically bawling my eyes out after the movie because the ending was so sad. 

After I ate a delicious cake pop - it was my first ever cake pop and it was so good - and chatted with other lovely bloggers we all headed to another room where the presentation would take place. We first saw some magic tricks and I still don't know how he did all of them. Magic is so cool and I deeply hope that there is a real Harry Potter world out there with wands and awesome spells.

After all the magic it was time for the big reveal. Jared Bailey, International Spokesperson & Global Brow Artist from Benefit, gave us a lovely presentation with the whole story behind the collection and revealed all the new products. You will probably recognize some of them, but there are also some new brow game changers added to the collection. A review of these babies will go up next week, so for now you can only see a glance of them in my vlog.

All the new products:
- Ka-BROW!: a creamy gel to fill in your brows.
- High Brow & High Brow Glow: highlighting pencils.
- Ready, Set, BROW!: an eyebrow gel that holds the brows into place.
- Precisely, My Brow Pencil: a super fine eyebrow pencil.
- 3D BROWtones: a highlighting eyebrow gel.
- Goof Proof Brow Pencil: an eyebrow pencil that's perfect for shaping the brows.
- BROWVO! Conditioning Primer: a primer for fuller eyebrows.
- Brow Zings: an eyebrow shaping kit.
- Gimme Brow: a volumizing fiber gel.

I also got to try the products after the presentation and see which colour is the best for me. I love the new silver packaging and it really makes them stand out. My faves are the 'Goof Proof Brow Pencil', 'Ready, Set, BROW!' and both 'High Brow' pencils. As I said before, a full review of these will go up next week, so make sure you follow me on Bloglovin or my other social channels to see when I post it! All these products will be available from July 2016, so unfortunately you have to wait a bit to get your hands on them. But believe me they are worth the wait!

Which new Benefit product do you like the most?


  1. Must have been a great.The theatre you mentioned also sounds so interesting.I'm going to watch the video.

    1. It was really pretty there. Hope you enjoyed watching the video! :) X


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